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Heather Burns

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185
/hr

HeatherBurns

I drive online growth for retail and tech brands, working across brand marketing and product to rebuild the customer experience end to end.
Brand Marketer
Product Manager
E-Commerce Manager
Brand marketer driving growth for retail and tech giants | Walmart
Marketing Strategy & Brand
United States
, 
Washington
0 (0 Reviews)
Available
11-20

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/hour

$000

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/month

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HeatherBurns

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Overview

Heather brings nearly two decades of expertise at the nexus of Retail and Technology, driving substantial online business growth for major brands. Her strategic roles at Google Cloud, Walmart, and Amazon have honed her skills in digital commerce and data-driven solutions. As a Brand Marketer and Product Manager, she led a fashion vertical's customer experience revamp, resulting in nearly $1B in top-line growth. By launching new digital brands, advancing UX, and optimizing operations, Heather enhanced conversion and revenue strategies. Her collaboration with Product and Engineering improved customer retention by 15%, underscoring her ability to integrate marketing with digital innovation effectively.

Best Fit For
  • Retail and tech brands rebuilding customer experience
  • Companies where brand and product don't align
  • Large brands driving online growth
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Asana
Canva
Excel
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Google Analytics
Looker
Shopify
Tableau
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A/B Testing
Artificial Intelligence
Amazon E-Commerce
Brand Marketing
Business Strategy
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Digital Transformation
Leadership
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Apparel & Accessories
Footwear
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Heather Burns

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Selected Freelancer:

Heather Burns

I drive online growth for retail and tech brands, working across brand marketing and product to rebuild the customer experience end to end.

Brand Marketer
Product Manager
E-Commerce Manager

Heather brings nearly two decades of expertise at the nexus of Retail and Technology, driving substantial online business growth for major brands. Her strategic roles at Google Cloud, Walmart, and Amazon have honed her skills in digital commerce and data-driven solutions. As a Brand Marketer and Product Manager, she led a fashion vertical's customer experience revamp, resulting in nearly $1B in top-line growth. By launching new digital brands, advancing UX, and optimizing operations, Heather enhanced conversion and revenue strategies. Her collaboration with Product and Engineering improved customer retention by 15%, underscoring her ability to integrate marketing with digital innovation effectively.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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