Hattie is an eCommerce and subscription growth operator with over 10 years of experience helping consumer brands scale through retention, lifecycle strategy, and customer analytics. Hattie is currently VP of Retention & Growth at Bird&Be, where she leads retention, lifecycle, and growth strategy. Previously, as Director of Operations at Wellbel, she was a key strategic partner to the founding team, leading initiatives across ecommerce, retention, and operations. During her tenure, Wellbel grew revenue by more than 175%, increased first-order subscription adoption to approximately 60%, and scaled subscription penetration to 92% of total orders. She also optimized the brand’s cancellation experience, achieving a 33% save rate while improving long-term subscriber retention. Hattie is passionate about understanding what happens after the first purchase. She has built KPI frameworks, cohort reporting, and customer analytics systems that help brands better understand retention, lifetime value, and subscriber behavior. Her work combines operational expertise with data-driven decision-making to uncover growth opportunities and improve customer experiences. Today, through her work with HAM, she helps leading subscription brands turn complex customer data into actionable insights, enabling teams to make smarter decisions around retention, lifecycle marketing, and long-term growth.