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Hannah Stephens

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175
/hr

HannahStephens

I launch and scale beauty and wellness DTC brands with profitability in mind, running eCommerce operations from first sale through global expansion.
Head of Growth
Head of Retention
Growth lead launching and scaling beauty and wellness DTC brands
Marketing Strategy & Brand
United States
, 
Los Angeles
0 (0 Reviews)
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1-10

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HannahStephens

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Overview

Hannah specializes in strategic and operational leadership for launching and scaling digital brands, with a focus on profitability. She has successfully led e-commerce operations for high-growth beauty and wellness brands, notably launching JVN Hair, achieving eight-figure revenue in its first year and driving international expansion in its second. Her expertise in e-commerce, performance marketing, and retention resulted in surpassing industry benchmarks, including a 200% conversion rate and a +22% increase in average order value. Hannah’s approach is driven by actionable insights and data-driven strategies that ensure sustainable growth.

Best Fit For
  • Beauty and wellness brands launching DTC
  • Brands expanding internationally in year two
  • Companies growing without losing profitability
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Clarity
Excel
Figma
Glew
Google Analytics
Google Merchant Center
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Gorgias
Impact
Judge Me
Klaviyo
Lucky Orange
Monday
Octane AI
Okendo
Recharge
Rebuy
Shopify Plus
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Business Strategy
Conversion Rate Optimization (CRO)
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Performance Marketing
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Selected Freelancer:

Hannah Stephens

I launch and scale beauty and wellness DTC brands with profitability in mind, running eCommerce operations from first sale through global expansion.

Head of Growth
Head of Retention

Hannah specializes in strategic and operational leadership for launching and scaling digital brands, with a focus on profitability. She has successfully led e-commerce operations for high-growth beauty and wellness brands, notably launching JVN Hair, achieving eight-figure revenue in its first year and driving international expansion in its second. Her expertise in e-commerce, performance marketing, and retention resulted in surpassing industry benchmarks, including a 200% conversion rate and a +22% increase in average order value. Hannah’s approach is driven by actionable insights and data-driven strategies that ensure sustainable growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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