Hannah is a marketing strategist with 10+ years of experience leading integrated campaigns across live events, hospitality, lifestyle, entertainment, and consumer brands. She specializes in building high-impact marketing programs that blend brand storytelling with measurable business results. Currently, Hannah serves as Marketing Manager, B2C Events at Dotdash Meredith, where she leads 360 marketing strategy for some of the company’s largest experiential brands, including Food & Wine Classic in Aspen, Food & Wine Classic in Charleston, and Travel + Leisure events. Her work spans lifecycle email marketing, paid media, influencer partnerships, audience growth, conversion optimization, creative direction, and executive reporting — with direct accountability for ticket revenue and event performance. Prior to Dotdash Meredith (People Inc.), Hannah was Senior Manager of Consumer Products Social Media & Influencer Strategy at Paramount, where she developed scalable social and creator programs for globally recognized franchises including PAW Patrol and Teenage Mutant Ninja Turtles. Her campaigns consistently outperformed benchmarks across engagement, CTR, and CPC, while helping evolve the company’s influencer and content strategy into a repeatable growth engine. Earlier in her career, Hannah built and managed social media programs at Magrino PR for hospitality, travel, and lifestyle clients including California Closets, Hilton Vallarta Riviera All-Inclusive Resort, and M Social Hotel New York. Across every role, Hannah is known for combining creative instincts with analytical thinking to develop marketing strategies that drive audience growth, brand affinity, and revenue.