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Hannah Burch

$
150
/hr

HannahBurch

I grow subscription revenue for DTC brands, building the retention and CRM programs that lift conversion into subscriptions and keep churn down.
Head of Retention
CRM Marketer
Retention lead growing subscription revenue for DTC brands
Retention & CRM
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

Freelance

/hour

$000

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/month

$0000

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/session

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HannahBurch

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Overview

Hannah is an accomplished Head of Retention and CRM Marketer with a proven track record in elevating customer lifetime value and driving significant revenue growth. At Nood, she spearheaded strategies that resulted in a 20% increase in subscription conversion rates and a 200% rise in subscription revenue, contributing to 41% of all orders coming from recurring customers. Previously, she revitalized retention programs at Snap Kitchen and Dry Farm Wines, notably improving retention by 30% at Snap Kitchen. Hannah expertly balances data-driven strategies with customer empathy, focusing on sustainable, BS-free marketing.

Best Fit For
  • DTC brands converting buyers into subscribers
  • Companies with subscription churn problems
  • Brands building a CRM program from scratch
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Asana
Attentive
Black Crow AI
Excel
Figma
Gorgias
Google Analytics
Klaviyo
Recharge
Skio
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Triple Whale
Trello
Unbounce
Typeform
Shopify Plus
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A/B Testing
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ESP Migration
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Selected Freelancer:

Hannah Burch

I grow subscription revenue for DTC brands, building the retention and CRM programs that lift conversion into subscriptions and keep churn down.

Head of Retention
CRM Marketer

Hannah is an accomplished Head of Retention and CRM Marketer with a proven track record in elevating customer lifetime value and driving significant revenue growth. At Nood, she spearheaded strategies that resulted in a 20% increase in subscription conversion rates and a 200% rise in subscription revenue, contributing to 41% of all orders coming from recurring customers. Previously, she revitalized retention programs at Snap Kitchen and Dry Farm Wines, notably improving retention by 30% at Snap Kitchen. Hannah expertly balances data-driven strategies with customer empathy, focusing on sustainable, BS-free marketing.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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