Haley is a strategic Marketing Manager with a focus on paid ad creative in the luxury beauty sector. At a growing brand, she drove a 130% sales increase and 636% growth in earned media value through effective campaign scaling. Haley excels in developing high-impact ad concepts and optimizing multi-platform strategies to maximize ROI, using data-driven insights and compelling storytelling to deliver measurable brand growth.**Key Strengths:**- Developing 30+ unique ad creatives per launch to enhance engagement and ROAS- Managing influencer partnerships and organic gifting, boosting earned media value by 59% monthly- Enhancing paid media campaigns for improved CTR and conversion rates- Collaborating to align creative strategies with brand objectives and trendsIn her role as Performance Creative Lead, Haley has successfully launched new products, such as a body oil that sold out in 6 days, and executed strategic rollouts in major retailers, ensuring seamless integration across consumer touchpoints.