GriffinBower
I lead growth marketing for consumer brands, having run creative and growth strategy across more than 30 DTC businesses.
Head of Growth
Performance Creative Lead
VP of Growth Marketing scaling consumer sub-brands
Marketing Strategy & Brand
,
Portland
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GriffinBower
Overview
I’m currently VP Growth Marketing at Kelley Blue Book Homes, where I’m helping scale a new consumer sub-brand toward 7 figures+ in monthly MRR.
Previously, I was VP Strategy at Lunar Solar Group, where I led creative and growth strategy across 30+ DTC brands in categories including healthcare, CPG, wellness, fitness, fashion, and home. I’ve also led performance creative strategy at DoorDash, building a creative testing system tied to $100M+ in annual media spend.
Across roles, I’ve worked with brands at very different stages, from pre-launch startups to post-IPO companies, but the work usually comes back to the same things: finding what’s holding growth back, prioritizing where to focus, building better testing systems, and turning creative into a more reliable driver of performance end-to-end.
I love solving growth problems, and am always happy to talk shop.
Previously, I was VP Strategy at Lunar Solar Group, where I led creative and growth strategy across 30+ DTC brands in categories including healthcare, CPG, wellness, fitness, fashion, and home. I’ve also led performance creative strategy at DoorDash, building a creative testing system tied to $100M+ in annual media spend.
Across roles, I’ve worked with brands at very different stages, from pre-launch startups to post-IPO companies, but the work usually comes back to the same things: finding what’s holding growth back, prioritizing where to focus, building better testing systems, and turning creative into a more reliable driver of performance end-to-end.
I love solving growth problems, and am always happy to talk shop.
Best Fit For
- Consumer brands scaling sub-brands
- Companies needing creative and growth strategy
- Businesses across healthcare, CPG, and DTC
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