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Griffin Hawkinson

$
85
/hr

GriffinHawkinson

I lead retention and CRM for eCommerce and omnichannel brands, running large-scale lifecycle implementations that lift flow revenue and efficiency.
Head of Retention
CRM Marketer
Head of Retention building CRM lifecycle programs | DKNY, Karl Lagerfeld
Retention & CRM
United States
, 
New York
0 (0 Reviews)
Available
11-20

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GriffinHawkinson

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Overview

Griffin is a seasoned Head of Retention and CRM Marketer with a strong track record in e-commerce and omni-channel environments. He expertly manages large-scale marketing implementations, focusing on CRM and retention strategies that enhance operational efficiency and drive growth for B2B and B2C brands. Notably, Griffin spearheaded a lifecycle marketing strategy for DKNY, achieving a 30% increase in flow revenue and an 8% improvement in click rates, as highlighted in a Klaviyo case study.

Best Fit For
  • Brands running large-scale CRM implementations
  • Omnichannel companies lifting flow revenue
  • Fashion brands improving lifecycle efficiency
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Selected Freelancer:

Griffin Hawkinson

I lead retention and CRM for eCommerce and omnichannel brands, running large-scale lifecycle implementations that lift flow revenue and efficiency.

Head of Retention
CRM Marketer

Griffin is a seasoned Head of Retention and CRM Marketer with a strong track record in e-commerce and omni-channel environments. He expertly manages large-scale marketing implementations, focusing on CRM and retention strategies that enhance operational efficiency and drive growth for B2B and B2C brands. Notably, Griffin spearheaded a lifecycle marketing strategy for DKNY, achieving a 30% increase in flow revenue and an 8% improvement in click rates, as highlighted in a Klaviyo case study.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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