I’m an Amazon and retail media specialist with 9 years of experience helping brands grow sales and improve profitability. My background spans agency and in-house leadership roles, with extensive CPG experience supporting brands such as Bulletproof, Peet’s Coffee, and J.M. Smucker’s.

I help brands with:

1. Amazon paid search, DSP, and streaming TV strategy and execution
2. Retail media campaigns across Instacart, Walmart, Kroger, and Criteo
3. Media audits, budget allocation, forecasting, and campaign optimization
4. Performance reporting and actionable insights using AMC, Pacvue, and Stackline
5. Product listings, Brand Stores, A+ Content, and promotions

At Bulletproof, I managed a $12million Amazon media budget and maintained annual revenue despite a $1 million budget reduction.

At RealTruck, I increased Prime Day profitability by 54% by concentrating ad spend on promoted products and secured over $240,000 in Amazon advertising credits through its DAA program.

Previously, I held leadership roles at both Wpromote and Dentsu managing enterprise accounts for brands such as Peet's, JM Smuckers and Alcon.