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Grant Plotkin

$
125
/hr

GrantPlotkin

I build culturally driven consumer brands — narrative, creative operations, brand partnerships, and the experiential work that makes people care.
Chief Marketing Officer
Brand Marketer
Copywriter
Brand marketer building culturally driven consumer and lifestyle brands
Marketing Strategy & Brand
United States
, 
Brooklyn
0 (0 Reviews)
Available
21-40

Freelance

/hour

$000

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/month

$0000

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GrantPlotkin

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Overview

Grant is a creative entrepreneur and brand builder, leading meet the edge, an award-winning design studio in Brooklyn. Known for crafting compelling narratives, he's worked with iconic brands like Roc Nation, SoulCycle, and the Museum of Ice Cream. Grant's expertise spans creative operations, brand partnerships, and experiential marketing, with notable achievements in launching a category-defining aperitif and orchestrating a high-profile Museum of Ice Cream collaboration with Target. His innovative approach to urban projects, like the futuristic subway campaign, highlights his commitment to impactful design and urban planning discussions.

Best Fit For
  • Consumer brands wanting cultural relevance
  • Companies planning experiential activations
  • Brands building narrative and partnerships
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Shopify
Zapier
Vercel
Squarespace Commerce
Adobe InDesign
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro
Google Analytics

Brand Marketing
Brand Partnerships
Brand Positioning
Marketing Strategy
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Experiential Marketing
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Selected Freelancer:

Grant Plotkin

I build culturally driven consumer brands — narrative, creative operations, brand partnerships, and the experiential work that makes people care.

Chief Marketing Officer
Brand Marketer
Copywriter

Grant is a creative entrepreneur and brand builder, leading meet the edge, an award-winning design studio in Brooklyn. Known for crafting compelling narratives, he's worked with iconic brands like Roc Nation, SoulCycle, and the Museum of Ice Cream. Grant's expertise spans creative operations, brand partnerships, and experiential marketing, with notable achievements in launching a category-defining aperitif and orchestrating a high-profile Museum of Ice Cream collaboration with Target. His innovative approach to urban projects, like the futuristic subway campaign, highlights his commitment to impactful design and urban planning discussions.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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