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Grace Wachira

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103
/hr

GraceWachira

I turn email and SMS into your most profitable channel, building behavior-driven flows and campaigns that grow subscriber lists and lifetime value.
Head of Retention
CRM Marketer
Retention marketer building email and SMS revenue for supplement brands
Retention & CRM
Kenya
, 
Nairobi
0 (0 Reviews)
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GraceWachira

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Overview

Grace has a decade of expertise in lifecycle marketing, specializing in turning email into a profitable, scalable channel for e-commerce brands. Her proprietary SCALE Framework has generated over $100M in revenue, driving 52% average YoY growth. With a focus on intelligent, behavior-driven systems, she has doubled subscriber lists, increased engagement, and significantly boosted revenue for brands like Ancestral Supplements, MoveActive, and Lorenzo Veratti. Grace excels at maximizing customer lifetime value through strategic email campaigns that build brand loyalty and drive conversions.

Best Fit For
  • Brands where email is under 20% of total revenue
  • Supplement brands with a large but disengaged list
  • DTC brands leaning too hard on discounting
Notable Experience
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YYYY - YYYY
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Yotpo
WooCommerce
Trustpilot
Airtable
Asana
Attentive
BigCommerce
Braze
Canva
ClickUp
Figma
Google Analytics
Klaviyo
Mailchimp
Recharge
Judge Me
Okendo
Tapcart
Shopify
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Bold Commerce
Claude
Elevar
Customer io
Lifetimely
Postscript
PostPilot
Rebuy
Skio
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Account Management
Campaign Strategy
SMS Marketing
Retention Strategy
A/B Testing
Audience Segmentation
Campaign Management
CRM Strategy
Content Creation (UGC)
Digital Strategy
Email Marketing
Customer Journey Mapping
Marketing Operations
Social Media Marketing
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Consumer Insights
Leadership
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Health & Beauty
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Jewelry & Watches
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Consumer Technology
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Selected Freelancer:

Grace Wachira

I turn email and SMS into your most profitable channel, building behavior-driven flows and campaigns that grow subscriber lists and lifetime value.

Head of Retention
CRM Marketer

Grace has a decade of expertise in lifecycle marketing, specializing in turning email into a profitable, scalable channel for e-commerce brands. Her proprietary SCALE Framework has generated over $100M in revenue, driving 52% average YoY growth. With a focus on intelligent, behavior-driven systems, she has doubled subscriber lists, increased engagement, and significantly boosted revenue for brands like Ancestral Supplements, MoveActive, and Lorenzo Veratti. Grace excels at maximizing customer lifetime value through strategic email campaigns that build brand loyalty and drive conversions.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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