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Ginally Applebaum

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$
100
/hr

GinallyApplebaum

I run PR for consumer brands, writing the pitches and building the media relationships that turn into real coverage in beauty, pet, and lifestyle.
PR Director
Affiliate Marketer
Founder of Good Apple PR, driving earned media for consumer brands
Influencer, Affiliate & PR
United States
, 
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11-20

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GinallyApplebaum

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Ginally is the Founder of Good Apple PR, steering a team of skilled consultants to develop impactful campaigns in PR, communications, and brand growth. Her strength in media relations and pitch writing has secured top-tier media placements for clients, particularly in the CPG sector, effectively doubling client growth annually in beauty, pet, and lifestyle markets. Passionately supporting BIPOC and mission-driven brands, Ginally has achieved notable success, including a 13x growth in media placements for **selfmade** and a substantial increase in press presence and revenue for Diggs.

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  • Beauty, pet, and lifestyle brands seeking coverage
  • Brands with no press relationships yet
  • Companies needing pitches that actually land
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Ginally Applebaum

I run PR for consumer brands, writing the pitches and building the media relationships that turn into real coverage in beauty, pet, and lifestyle.

PR Director
Affiliate Marketer

Ginally is the Founder of Good Apple PR, steering a team of skilled consultants to develop impactful campaigns in PR, communications, and brand growth. Her strength in media relations and pitch writing has secured top-tier media placements for clients, particularly in the CPG sector, effectively doubling client growth annually in beauty, pet, and lifestyle markets. Passionately supporting BIPOC and mission-driven brands, Ginally has achieved notable success, including a 13x growth in media placements for **selfmade** and a substantial increase in press presence and revenue for Diggs.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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