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Garth Baker

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85
/hr

GarthBaker

I lead growth for apps and eCommerce, building full-funnel strategies that improve retention and revenue per user rather than chasing installs.
Head of Growth
CX Director
Growth marketer leading app and eCommerce growth | adidas, Peloton
Marketing Strategy & Brand
United States
, 
Portland
0 (0 Reviews)
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1-10

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GarthBaker

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Overview

Garth is a seasoned digital strategist and growth marketer with over 15 years of experience, including a pivotal 7-year tenure at adidas. There, he led Growth Marketing for adidas apps, developing full-funnel, data-driven strategies that significantly boosted user retention and increased average revenue per active user. Garth also consults for diverse companies, expertly crafting sustainable growth strategies that optimize conversion rates and enhance customer acquisition and retention.

Best Fit For
  • App businesses focused on installs, not retention
  • Brands needing full-funnel growth strategy
  • Companies improving revenue per user
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Amazon Seller Central
Amazon Web Services (AWS)
Amplitude
Appsflyer
Excel
Google Analytics
Figma
Shopify
Wordpress
Visual Studio Code
Sanity
Vercel
Smartsheet

A/B Testing
Audience Segmentation
Audience Building
Brand Partnerships
Business Strategy
Campaign Strategy
Content Marketing
Digital Strategy
Conversion Rate Optimization (CRO)
Digital Marketing
CRM Strategy
Customer Acquisition Strategy
Growth Strategy
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Web Development
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Leadership
Customer Journey Mapping
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Customer Experience

Footwear
Apparel & Accessories
Digital Products
Dropshipping & Wholesale
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Online Gaming & Gambling
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Selected Freelancer:

Garth Baker

I lead growth for apps and eCommerce, building full-funnel strategies that improve retention and revenue per user rather than chasing installs.

Head of Growth
CX Director

Garth is a seasoned digital strategist and growth marketer with over 15 years of experience, including a pivotal 7-year tenure at adidas. There, he led Growth Marketing for adidas apps, developing full-funnel, data-driven strategies that significantly boosted user retention and increased average revenue per active user. Garth also consults for diverse companies, expertly crafting sustainable growth strategies that optimize conversion rates and enhance customer acquisition and retention.

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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