Freza Palermo

I lead brand strategy and creative direction for premium CPG, building the positioning and roadmaps that justify a premium price.

<p>Freza is a seasoned Brand Marketer and Creative Director with over a decade of experience in brand strategy and marketing leadership within the premium and ultra-premium consumer sectors. As Vice President at a leading luxury brand in the American Single Malt category, she expertly develops brand strategies and marketing roadmaps that resonate deeply with target consumers.</p><p>A pivotal first hire at AMASS Brands Group, Freza built the brand from scratch and led the stealth development of De Soi, a major name in the non-alcoholic space, for a celebrity co-founder. Her resourceful approach achieved this at 30% less than standard costs, underscoring her ability to drive efficiency and impact. Freza's leadership in navigating pandemic challenges and expanding product lines further solidifies her reputation as a dynamic and strategic force in the industry.</p>