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Fernando Cortez

$
100
/hr

FernandoCortez

I build paid growth systems for DTC brands, structuring media spend and creative so acquisition keeps working as you scale past seven figures.
Growth Marketer
Performance Creative Lead
Growth marketer scaling DTC brands to eight figures through paid media
Paid Media
United States
, 
Miami
0 (0 Reviews)
Available
11-20

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/hour

$000

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/month

$0000

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FernandoCortez

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Overview

Fernando is a seasoned Growth Strategist at Function Health, specializing in scaling member acquisition and building efficient paid growth systems. With a dynamic background in performance marketing, he contributed to OpenStore's strategy, managing brands through significant growth phases and scaling Jack Archer to eight figures in 2.5 years. His expertise spans managing over $100M in ad spend, where he combines creative strategy with a deep understanding of platform mechanics to drive performance.

Best Fit For
  • DTC brands scaling past seven figures
  • Companies whose paid growth stops working at scale
  • Brands needing media and creative structured
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Asana
Aspire
Unbounce
Canva
CapCut
ChatGPT
Google Analytics
Motion
Triple Whale
Northbeam
Replo
Marpipe
Mixpanel

A/B Testing
Attribution Modeling
Business Strategy
Cohort Analysis
Content Creation (UGC)
Creative Briefing
Customer Acquisition Strategy
Conversion Rate Optimization (CRO)
Creative Strategy
Creative Testing
Digital Marketing
Growth Strategy
LTV / CAC Analysis
Media Planning
Paid Social
Meta Ads (Facebook & Instagram)
UGC Sourcing
Twitter Ads
TikTok Ads
Reddit Ads
Performance Marketing
Performance Creative
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Health & Beauty
Agency
Subscription Boxes
Mental Health & Wellness
Healthcare
Cannabis
Dropshipping & Wholesale
Apparel & Accessories
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Selected Freelancer:

Fernando Cortez

I build paid growth systems for DTC brands, structuring media spend and creative so acquisition keeps working as you scale past seven figures.

Growth Marketer
Performance Creative Lead

Fernando is a seasoned Growth Strategist at Function Health, specializing in scaling member acquisition and building efficient paid growth systems. With a dynamic background in performance marketing, he contributed to OpenStore's strategy, managing brands through significant growth phases and scaling Jack Archer to eight figures in 2.5 years. His expertise spans managing over $100M in ad spend, where he combines creative strategy with a deep understanding of platform mechanics to drive performance.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Fee Structure

Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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