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Fabio Marciano

$
250
/hr

FabioMarciano

I build marketing strategy and media plans for DTC, B2B, and retail brands, focused on product launches and improving incremental return on ad spend.
Chief Marketing Officer
Brand Marketer
Marketing consultant scaling DTC and retail | Casper, Unilever, Pepsi
Marketing Strategy & Brand
United States
, 
Tenafly
0 (0 Reviews)
Available
11-20

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FabioMarciano

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Overview

Fabio is a seasoned marketing consultant who has propelled growth for brands like Casper, Unilever, Benjamin Moore, and Pepsi. He has a proven track record in crafting strategies and executing media plans across direct-to-consumer, B2B, and retail sectors, focusing on doubling iROAS and successful product launches. Fabio excels at scaling brands profitably with a keen focus on data-driven insights and customer engagement.

Best Fit For
  • Brands planning a product launch
  • Companies needing media plans built
  • DTC and retail brands improving incremental ROAS
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Selected Freelancer:

Fabio Marciano

I build marketing strategy and media plans for DTC, B2B, and retail brands, focused on product launches and improving incremental return on ad spend.

Chief Marketing Officer
Brand Marketer

Fabio is a seasoned marketing consultant who has propelled growth for brands like Casper, Unilever, Benjamin Moore, and Pepsi. He has a proven track record in crafting strategies and executing media plans across direct-to-consumer, B2B, and retail sectors, focusing on doubling iROAS and successful product launches. Fabio excels at scaling brands profitably with a keen focus on data-driven insights and customer engagement.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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