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Evan Woods

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200
/hr

EvanWoods

I scale DTC businesses as a growth leader, managing large media budgets and the client strategy that turns spend into revenue growth.
Head of Growth
Chief Marketing Officer
Head of Retention
Growth leader scaling DTC businesses | HelloFresh, Jet.com, Ollie
Marketing Strategy & Brand
United States
, 
New York
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Available
11-20

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EvanWoods

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Overview

Evan is a seasoned growth leader with 15 years of expertise in scaling DTC businesses across diverse industries. He has driven significant results for brands like HelloFresh, Jet.com, and Ollie, where he increased DTC revenue fivefold within 18 months. At DTCo, he managed $150M+ in media budgets, leading client strategy and scaling brands like Curology by 3500% through performance marketing and creative strategy.

In a standout success at Ollie, Evan propelled revenue from $9M to $50M+ ARR in under two years by diversifying channels and optimizing affiliate marketing, reducing CAC by nearly 30%. Passionate about DTC, he excels in growth marketing, team development, and strategic consultancy.

Best Fit For
  • DTC businesses scaling media budgets
  • Companies needing client-side growth strategy
  • Food and pet brands growing revenue
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Adjust
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Bounce Exchange
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Digital Marketing
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Evan Woods

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Selected Freelancer:

Evan Woods

I scale DTC businesses as a growth leader, managing large media budgets and the client strategy that turns spend into revenue growth.

Head of Growth
Chief Marketing Officer
Head of Retention

<p>Evan is a seasoned growth leader with 15 years of expertise in scaling DTC businesses across diverse industries. He has driven significant results for brands like HelloFresh, Jet.com, and Ollie, where he increased DTC revenue fivefold within 18 months. At DTCo, he managed $150M+ in media budgets, leading client strategy and scaling brands like Curology by 3500% through performance marketing and creative strategy.</p><p>In a standout success at Ollie, Evan propelled revenue from $9M to $50M+ ARR in under two years by diversifying channels and optimizing affiliate marketing, reducing CAC by nearly 30%. Passionate about DTC, he excels in growth marketing, team development, and strategic consultancy.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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