The modern marketing leader needs to speak three languages fluently: Brand, Performance, and Finance.

I’m a DTC Brand Marketing leader and growth operator who has spent the last decade deliberately learning across sectors to master all three.

I treated my career as a full-stack apprenticeship:

Brand Storytelling (Creative):Years at top agencies (Rethink, Anomaly, Diamond) taught me how to build brand equity and taste for companies like Spotify, Nike, A&W, and Molson Coors.

Growth Economics (Performance):Leading strategy at Bell Curve exposed me to the hard math of CAC, LTV, contribution margin, and unit economics across 20+ high-growth startups.

Operational Scale (Finance + Ops):Leadership roles at DUER, Capilano University, and PressReader taught me P&L thinking, forecasting, merchandising alignment, retail expansion, and omnichannel execution.

Most recently at DUER, I brought these disciplines together to reposition the brand and architect a regional growth strategy that contributed to 30%+ YoY growth and supported four new US/CA market openings.

My work focuses on the intersection of brand architecture and growth systems:

1) Repositioning brands to unlock new demand

2) Aligning brand, performance, and product functions around shared KPIs

3) Building operating models that lower CAC and increase baseline demand