Ethan Norville

I reposition DTC brands and rebuild the CRM and paid social behind them, so the message and the media spend finally point the same direction.

Ethan is a strategic director at The Coronation Group, specializing in CRM and paid social marketing. He spearheaded Quiet Punch's repositioning, leading to a 700% revenue increase by revamping their marketing strategy and ad spend. At Vitapod, he reduced customer acquisition costs by over 40% through enhanced customer insights and diversified content strategy. Additionally, Ethan optimized Wolters Kluwer's email campaigns, improving engagement and conversion rates for their 800,000-member list.