Erica Latack

I lead creative direction and brand marketing for eCommerce brands, building the campaigns and social work that grow engagement.

<p>Erica is a seasoned Creative Director and Marketing Expert with over a decade of experience in delivering growth and engagement for e-commerce brands. Her expertise spans creative direction, social media, and brand marketing, where she's excelled in crafting compelling narratives and high-performing campaigns across fashion, skincare, and CPG industries.</p><p>At The Little Market, Erica led initiatives that resulted in a 368% revenue increase in email marketing and significantly boosted social media engagement, achieving a 91.52% growth in subscribers and maintaining 3-5x ROAS on campaigns. For Ambrosia, she drove a 10x revenue increase through strategic Meta ads and engaging creatives. As a Creative Director at Austere, she crafted effective campaigns across various sectors, leveraging her ability to blend bold creativity with data-driven strategies to enhance brand presence and engagement.</p>