Emylee Holdcroft

I create UGC and performance creative for consumer brands, producing the content and the strategy behind it as one person.

<p>Emylee is a skilled Creative Strategist and UGC Creator with three years of experience, specializing in performance-driven creative content. She has led successful campaigns for brands like Laird Superfood and ZAGG, achieving sustained ad performance and impressive ROAS. Her work with UGC campaigns for companies such as Barilla and Swiffer consistently garners high engagement, with some videos reaching millions organically.</p><p>In a notable project with Laird Superfood, Emylee shifted the brand’s creative strategy from founder-centric ads to innovative social proof content, aligning with audience preferences and setting a new creative standard. For Volley Games, her UGC videos for Roku TV brands like Jeopardy generated over 16M views, significantly influencing ad budget allocation and demonstrating her knack for engaging content that performs.</p>