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Emma Lamoreaux

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130
/hr

EmmaLamoreaux

I build and scale email and SMS programs as a fractional lifecycle lead, running the retention side for DTC and healthcare subscription brands.
Head of Retention
CRM Marketer
Fractional lifecycle and retention lead for DTC and healthcare brands
Retention & CRM
United States
, 
Austin
0 (0 Reviews)
Available
11-20

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/hour

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EmmaLamoreaux

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Overview

Emma is a seasoned Senior Lifecycle Marketing professional with a decade of expertise in subscription-based digital health startups, e-commerce, and agencies. As a Fractional Head of Lifecycle & Retention at Ivy Rx, she excels in building and scaling email and SMS programs to drive customer acquisition and retention. At Nurx, Emma achieved a +5.7% increase in retention through targeted interventions, while at J.Jill, her segmentation and personalization strategies boosted email-driven revenue by 18%. Emma’s data-driven approach fosters long-term client relationships and sustainable business growth.

Best Fit For
  • Subscription health brands with churn issues
  • DTC brands needing lifecycle without a full hire
  • Companies scaling email and SMS from scratch
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Selected Freelancer:

Emma Lamoreaux

I build and scale email and SMS programs as a fractional lifecycle lead, running the retention side for DTC and healthcare subscription brands.

Head of Retention
CRM Marketer

Emma is a seasoned Senior Lifecycle Marketing professional with a decade of expertise in subscription-based digital health startups, e-commerce, and agencies. As a Fractional Head of Lifecycle & Retention at Ivy Rx, she excels in building and scaling email and SMS programs to drive customer acquisition and retention. At Nurx, Emma achieved a +5.7% increase in retention through targeted interventions, while at J.Jill, her segmentation and personalization strategies boosted email-driven revenue by 18%. Emma’s data-driven approach fosters long-term client relationships and sustainable business growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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