Emily Ziegler

I build consumer brands from the ground up in high-growth environments, from taglines and positioning to the campaigns that move awareness numbers.

Emily is a seasoned Brand Marketer with significant experience in building consumer brands and driving marketing strategy in high-growth environments. At Tonal, she was instrumental in establishing the brand from the ground up, crafting the tagline “Be Your Strongest,” and elevating brand awareness to 42%. Her efforts in managing marketing operations and high-profile campaigns resulted in a remarkable 96% retention rate and managed productions that fueled a $120M+ media spend. At Fitbit, she successfully led product marketing for the Software & Services portfolio, launching a new subscription model and enhancing consumer engagement through strategic positioning and targeted communications.