Emily Nichol

I build DTC brands from launch through acquisition — brand voice, messaging, and the product and gifting strategies that create high-margin bestsellers.

Emily served as the first Brand Director at Care/of, shaping their brand voice and messaging across platforms as the company grew from launch to acquisition. At FLOWERBX, she spearheaded a gifting strategy with the Super Bouquet offering, transforming it into a top-selling, high-margin product within its first month. Her consumer insight-driven approach also launched FLOWERBX's successful WhatsApp VIP retention program. At Banjanan, Emily led a marketing refresh, implementing strategies that boosted email revenue by 2.5x in the first month. She excels in positioning brands, crafting compelling narratives, and designing go-to-market plans.