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Emilee Walch

$
100
/hr

EmileeWalch

I lead digital product for DTC and B2B commerce — product management, engineering, and UX — restructuring operations so releases ship faster and cheaper.
Product Manager
E-Commerce Manager
CRO Expert
Digital product director rebuilding DTC and B2B commerce experiences
AI & Technology
United States
, 
Brooklyn
0 (0 Reviews)
Available
11-20

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/hour

$000

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$0000

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EmileeWalch

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Overview

Emilee is a Senior Director of Digital Product at BRUNT Workwear, leading the product management, engineering, UX design, and e-commerce operations for both DTC and B2B website experiences. At BRUNT, she restructured digital operations, achieving a 22% increase in project velocity and reducing operational expenses by $76k annually. Her background as a growth marketer combined with her extensive product management experience at companies like Thinx and Jetty equips her to strategically leverage technology for impactful business growth.

Best Fit For
  • Brands running both DTC and B2B storefronts
  • Companies where releases ship too slowly
  • Teams needing product, eng, and UX coordinated
Notable Experience
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Shopify
Shopify Plus
Heap
Contentful
FullStory
Google Tag Manager
Elevar
Visual Website Optimizer (VWO)
Optimizely
Dynamic Yield
Monday
Airtable
Asana
Figma

A/B Testing
Agile Frameworks (Scrum & Kanban)
Conversion Rate Optimization (CRO)
Product Management
Customer Journey Mapping
Project Management
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Leadership
User Experience (UX) Design
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Apparel & Accessories
Footwear
Food & Beverage
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Digital Products
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Selected Freelancer:

Emilee Walch

I lead digital product for DTC and B2B commerce — product management, engineering, and UX — restructuring operations so releases ship faster and cheaper.

Product Manager
E-Commerce Manager
CRO Expert

Emilee is a Senior Director of Digital Product at BRUNT Workwear, leading the product management, engineering, UX design, and e-commerce operations for both DTC and B2B website experiences. At BRUNT, she restructured digital operations, achieving a 22% increase in project velocity and reducing operational expenses by $76k annually. Her background as a growth marketer combined with her extensive product management experience at companies like Thinx and Jetty equips her to strategically leverage technology for impactful business growth.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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