Elizabeth Tabak

I build content and brand strategy for lifestyle brands, shaping the human-centered storytelling that grows engagement into customer growth.

Elizabeth is a seasoned content and brand strategist with a proven track record in enhancing brand engagement and driving customer growth. As Director of Content + Brand at Show Me Your Mumu, she excels in crafting human-centric brand strategies. Her past roles at Glossier, Hydrafacial, and Peloton have honed her skills in creating impactful offline experiences and leveraging influencer partnerships. At Glossier, she spearheaded the opening of 12 stores, boosting conversion rates and generating significant social media impressions. At ManiMe, she drove customer acquisition through strategic partnerships with high-profile nail artists and major brands, increasing net revenue by 25%. Elizabeth seeks CPG projects where her expertise can maximize consumer engagement and commercial success.