Elizabeth McNevin

I scale eCommerce brands through paid social, using UGC and authentic storytelling as the creative engine behind Meta, TikTok, and Pinterest.

Elizabeth, a seasoned Paid Social Strategist with over 15 years in social media marketing and digital PR, specializes in scaling e-commerce businesses through strategic advertising on platforms like Facebook, Instagram, Pinterest, and TikTok. Her decade-long experience in content marketing with lifestyle brands such as Travel Channel, WeddingWire, and Weber Shandwick empowers her to integrate authentic storytelling and user-generated content into effective brand messaging. Elizabeth's collaboration with Larken significantly boosted the startup's brand exposure, transitioning from zero advertising to selling out products in just three months, later achieving six-figure monthly revenues through targeted ad campaigns. Passionate about empowering women-owned businesses, her impactful work is highlighted in Business Insider.