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Eddie Dunk

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95
/hr

EddieDunk

I run profit-first A/B testing for eCommerce brands, optimizing conversion around margin rather than raw conversion rate alone.
CRO Expert
E-Commerce Manager
Growth Marketer
CRO specialist running profit-first A/B tests | Dermalogica
Analytics & Experimentation
United Kingdom
, 
London
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EddieDunk

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Overview

Eddie brings 15 years of expertise in e-commerce, delivering significant results for renowned brands like Dermalogica. His data-driven approach to marketing and conversion optimization drives predictable, sustainable growth, focusing on impactful customer acquisition strategies and profit-first A/B testing. Eddie is adept in Shopify theme development and leverages AI to enhance operational efficiency, ensuring work is guided by clear, data-led objectives.

In a key project with Dermalogica, Eddie led a comprehensive theme redesign, significantly boosting D2C revenue by 35% year over year. The project, which improved site speed and streamlined user experience, was completed in under 10 weeks and recognized in multiple Shopify case studies for its success.

Best Fit For
  • eCommerce brands optimizing the wrong metric
  • Companies wanting conversion tied to margin
  • Brands building sustainable growth through testing
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Selected Freelancer:

Eddie Dunk

I run profit-first A/B testing for eCommerce brands, optimizing conversion around margin rather than raw conversion rate alone.

CRO Expert
E-Commerce Manager
Growth Marketer

<p>Eddie brings 15 years of expertise in e-commerce, delivering significant results for renowned brands like Dermalogica. His data-driven approach to marketing and conversion optimization drives predictable, sustainable growth, focusing on impactful customer acquisition strategies and profit-first A/B testing. Eddie is adept in Shopify theme development and leverages AI to enhance operational efficiency, ensuring work is guided by clear, data-led objectives.</p><p>In a key project with Dermalogica, Eddie led a comprehensive theme redesign, significantly boosting D2C revenue by 35% year over year. The project, which improved site speed and streamlined user experience, was completed in under 10 weeks and recognized in multiple Shopify case studies for its success.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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