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Derin Oyekan

$
250
/hr

DerinOyekan

I scale DTC brands through paid social and full-funnel growth marketing, partnering closely with creative to make the ad account work harder.
Chief Marketing Officer
Head of Growth
Head of Retention
Growth marketing leader scaling DTC brands through paid social
Marketing Strategy & Brand
United States
, 
Culver City
0 (0 Reviews)
Available
21-40

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$000

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/month

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DerinOyekan

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Overview

Derin's expertise in digital marketing and leadership roles has significantly impacted businesses like Reel Paper, Mass Culture, and Hiya. At JewelScent, he elevated the brand's performance by collaborating with a creative partner to optimize Facebook advertising, resulting in a 56% revenue increase and a 29% rise in Return on Ad Spend. Derin's commitment to scaling businesses with effective marketing strategies and social impact initiatives underscores his value in any growth-focused organization.

Best Fit For
  • DTC brands scaling through paid social
  • Companies needing growth and creative aligned
  • Brands whose ad account underperforms
Notable Experience
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Amazon Seller Central
Appsflyer
Asana
Airtable
Attentive
Canva
Klaviyo
Superfiliate
ShareASale
Shopify
Shopify Plus
Triple Whale
Figma

A/B Testing
Affiliate Marketing
Bootstrapping
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Campaign Strategy
Conversion Rate Optimization (CRO)
CRM Strategy
Digital Marketing
Digital Strategy
Email Marketing
Marketing Strategy
Meta Ads (Facebook & Instagram)
Paid Social
Growth Strategy
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Selected Freelancer:

Derin Oyekan

I scale DTC brands through paid social and full-funnel growth marketing, partnering closely with creative to make the ad account work harder.

Chief Marketing Officer
Head of Growth
Head of Retention

Derin's expertise in digital marketing and leadership roles has significantly impacted businesses like Reel Paper, Mass Culture, and Hiya. At JewelScent, he elevated the brand's performance by collaborating with a creative partner to optimize Facebook advertising, resulting in a 56% revenue increase and a 29% rise in Return on Ad Spend. Derin's commitment to scaling businesses with effective marketing strategies and social impact initiatives underscores his value in any growth-focused organization.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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