David Thomas

I align paid social with revenue and margin rather than platform metrics, bringing a private equity lens to how DTC brands spend.

<p>David empowers DTC brands to overcome growth barriers by aligning paid social strategies with long-term business outcomes like revenue and margin. With a dual background in private equity and performance marketing, he ensures each marketing effort directly impacts key financial metrics. David has successfully scaled businesses such as Quince, Blissy, and Suja Organic, optimizing campaigns to drive both DTC and retail sales.</p><p>At Quince, he increased Facebook ad spend by 871%, acquiring 75,000+ new customers and securing fundraising through strategic repositioning and creative innovation. For Suja Organic, David redefined audience targeting and channel strategies, achieving unprecedented annual growth and expanding retail partnerships. At Blissy, he diversified customer demographics, leading to a threefold revenue increase and improved profit margins, demonstrating his ability to pinpoint and exploit market opportunities.</p>