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Darcy Rose

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103
/hr

DarcyRose

I build 360° brand campaigns — the platform, the creative, and the executions across every channel — for brands that need a cultural moment, not just ads.
Creative Director
Brand Marketer
Graphic Designer
Creative Director building 360° brand campaigns | NBA, NFL, M·A·C
Creative
US
, 
New York
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Darcy is a seasoned creative leader with over 15 years of experience delivering impactful brand experiences through 360° storytelling. As Creative Director and Head of Creative Services, Darcy led successful partnerships with the NBA and NFL, transforming QR technology into engines of fan engagement and business growth. At M·A·C Cosmetics, Darcy positioned the _Every Shade of You_ campaign as a cultural statement, reinforcing the brand’s commitment to inclusivity and diversity. Darcy is known for building high-performing teams and translating vision into measurable results across platforms.

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  • Brands that need a cultural moment, not just ads
  • Sports and beauty brands building campaigns
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Selected Freelancer:

Darcy Rose

I build 360° brand campaigns — the platform, the creative, and the executions across every channel — for brands that need a cultural moment, not just ads.

Creative Director
Brand Marketer
Graphic Designer

Darcy is a seasoned creative leader with over 15 years of experience delivering impactful brand experiences through 360° storytelling. As Creative Director and Head of Creative Services, Darcy led successful partnerships with the NBA and NFL, transforming QR technology into engines of fan engagement and business growth. At M·A·C Cosmetics, Darcy positioned the _Every Shade of You_ campaign as a cultural statement, reinforcing the brand’s commitment to inclusivity and diversity. Darcy is known for building high-performing teams and translating vision into measurable results across platforms.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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