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Danielle Chang

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110
/hr

DanielleChang

I lead and produce performance creative for consumer brands, bridging storytelling and technology to lift engagement and click-through.
Performance Creative Lead
Producer
Performance creative lead and producer | GoPro, VIBRVNCY
Paid Media
United States
, 
San Francisco
0 (0 Reviews)
Available
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DanielleChang

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Overview

Danielle is an accomplished Performance Creative Lead and Producer who expertly bridges artistry with technology to drive digital success. At GoPro, she spearheaded a storytelling and advertising strategy that significantly boosted consumer engagement, resulting in a 131% increase in click-through rates. Her strategic leadership on the advertising team led to improved ad creatives and efficient campaigns, culminating in five product launches and sustained growth in site sessions and sales.

Best Fit For
  • Consumer brands needing creative produced and led
  • Companies lifting engagement and click-through
  • Brands bridging storytelling with performance
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Selected Freelancer:

Danielle Chang

I lead and produce performance creative for consumer brands, bridging storytelling and technology to lift engagement and click-through.

Performance Creative Lead
Producer

Danielle is an accomplished Performance Creative Lead and Producer who expertly bridges artistry with technology to drive digital success. At GoPro, she spearheaded a storytelling and advertising strategy that significantly boosted consumer engagement, resulting in a 131% increase in click-through rates. Her strategic leadership on the advertising team led to improved ad creatives and efficient campaigns, culminating in five product launches and sustained growth in site sessions and sales.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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