Dana Doron

I market consumer products as a fractional CMO, working across brand management, D2C eCommerce, and the communications that support both.

Dana is a seasoned consumer product marketer with over 20 years of expertise in D2C e-commerce, brand management, and marketing communications. As a consultant, Dana has driven measurable results for prominent companies like Del Monte and General Mills, while also enhancing growth strategies for smaller brands, including popchips and Rise Bar. Her tenure as a fractional CMO includes significantly boosting sales for MealEnders and developing innovative customer acquisition strategies. At Guthy-Renker, Dana was instrumental in revitalizing Proactiv's brand messaging and increasing subscription retention, achieving a 40% topline growth. Her strategic insights have consistently unlocked new growth opportunities and optimized customer engagement across diverse markets.