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Dan Goldstein

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249
/hr

DanGoldstein

I act as a fractional CMO for health, wellness, and fitness DTC brands between $5M and $50M, building the strategy and driving execution.
Chief Marketing Officer
Head of Growth
Growth Marketer
Fractional CMO for health, wellness, and fitness DTC | Reebok, Yohana
Marketing Strategy & Brand
United States
, 
Boston
0 (0 Reviews)
Available
21-40

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$000

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DanGoldstein

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Overview

Dan Goldstein is a seasoned fractional CMO and Head of Growth, specializing in health, wellness, fitness, and DTC brands with annual revenues between $5M and $50MM. With an impressive portfolio that includes Yohana, Sans, imaware, and Reebok, he excels in driving business growth and crafting strategic marketing initiatives. At Sans, he doubled revenue within a year and at Yohana, he expanded the brand from a regional pilot to a national contender in family wellness. As a founding team member at The Skills, Dan successfully guided the company from concept through launch, leveraging partnerships with high-profile athletes.

Best Fit For
  • Health and wellness DTC brands from $5M to $50M
  • Companies needing strategy plus execution
  • Fitness brands without a marketing leader
Notable Experience
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ActiveCampaign
Meta Business Suite
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Shopify
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Dan Goldstein

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Selected Freelancer:

Dan Goldstein

I act as a fractional CMO for health, wellness, and fitness DTC brands between $5M and $50M, building the strategy and driving execution.

Chief Marketing Officer
Head of Growth
Growth Marketer

Dan Goldstein is a seasoned fractional CMO and Head of Growth, specializing in health, wellness, fitness, and DTC brands with annual revenues between $5M and $50MM. With an impressive portfolio that includes Yohana, Sans, imaware, and Reebok, he excels in driving business growth and crafting strategic marketing initiatives. At Sans, he doubled revenue within a year and at Yohana, he expanded the brand from a regional pilot to a national contender in family wellness. As a founding team member at The Skills, Dan successfully guided the company from concept through launch, leveraging partnerships with high-profile athletes.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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