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Crystal O'Connor

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50
/hr

CrystalO'Connor

I build data-driven social strategy and content for consumer brands, using performance insight to decide what to make instead of guessing at trends.
Social Media Manager
Brand Marketer
Content Marketer
Senior social media manager building data-driven content strategy
Content & Organic
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

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$000

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CrystalO'Connor

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Overview

Crystal is a seasoned Senior Social Media Manager at Fabletics, expertly steering the social strategy for Fabletics Scrubs to enhance engagement and brand growth. Her impactful work with Amazon Music increased social engagement by 326% and post-impressions by 183%, showcasing her talent for leveraging data-driven insights to refine content strategy. At SHEIN, Crystal innovatively integrated ASMR content, boosting ROMWE's engagement on Instagram by 62.6% and TikTok by 242% in just two months. Her ability to blend storytelling with data analysis consistently elevates brand narratives and fosters community connections.

Best Fit For
  • Brands guessing at what content to make
  • Consumer brands with flat social engagement
  • Companies launching a new social vertical
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Sprout Social
Canva
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Monday
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Meta Business Suite
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Adobe Photoshop
ChatGPT
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Social Media Marketing
Brand Marketing
Data Analytics
Instagram (Organic)
Video Editing
Digital Marketing
Brand Partnerships
Creative Strategy
Copywriting
Pinterest (Organic)
TikTok (Organic)
Twitter (Organic)
YouTube (Organic)
Facebook (Organic)
Community Management
Content Strategy
Content Marketing
Influencer Marketing
Campaign Management
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Books & Music & Movies
Online Auctions & Marketplaces
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Selected Freelancer:

Crystal O'Connor

I build data-driven social strategy and content for consumer brands, using performance insight to decide what to make instead of guessing at trends.

Social Media Manager
Brand Marketer
Content Marketer

Crystal is a seasoned Senior Social Media Manager at Fabletics, expertly steering the social strategy for Fabletics Scrubs to enhance engagement and brand growth. Her impactful work with Amazon Music increased social engagement by 326% and post-impressions by 183%, showcasing her talent for leveraging data-driven insights to refine content strategy. At SHEIN, Crystal innovatively integrated ASMR content, boosting ROMWE's engagement on Instagram by 62.6% and TikTok by 242% in just two months. Her ability to blend storytelling with data analysis consistently elevates brand narratives and fosters community connections.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

Payment and timeline

Fee Structure

Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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