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Conrad Wala

$
85
/hr

ConradWala

I lead paid social programs for US retail and eCommerce brands, growing spend year over year while keeping return on ad spend climbing with it.
Paid Social Marketer
Growth Marketer
Paid social director scaling programs for US retail brands | Kargo
Paid Media
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

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$000

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ConradWala

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Overview

Conrad serves as the Director of Paid Social at Kargo, overseeing the strategic growth and execution of paid social programs for leading US retail and eCommerce brands. His leadership has driven substantial growth, achieving a 50% year-over-year spend increase with a 15% rise in return on ad spend (ROAS) for clients like American Eagle and Total Wine. Notably, he collaborated with The Company Store to boost their average order value by 15%, optimizing campaigns and creative strategies to elevate customer lifetime value.

Best Fit For
  • Retail brands increasing paid social spend
  • Companies needing ROAS to hold as budget grows
  • eCommerce brands running multi-brand programs
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Adobe Analytics
Asana
Canva
Google Analytics
Looker
Salesforce
Zendesk

A/B Testing
Account Management
Audience Building
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Campaign Strategy
Meta Ads (Facebook & Instagram)
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Pinterest Ads
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Apparel & Accessories
Alcohol
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Conrad Wala

I lead paid social programs for US retail and eCommerce brands, growing spend year over year while keeping return on ad spend climbing with it.

Paid Social Marketer
Growth Marketer

Conrad serves as the Director of Paid Social at Kargo, overseeing the strategic growth and execution of paid social programs for leading US retail and eCommerce brands. His leadership has driven substantial growth, achieving a 50% year-over-year spend increase with a 15% rise in return on ad spend (ROAS) for clients like American Eagle and Total Wine. Notably, he collaborated with The Company Store to boost their average order value by 15%, optimizing campaigns and creative strategies to elevate customer lifetime value.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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