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Collins Elizabeth

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250
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CollinsElizabeth

I write and produce conversion-driven DTC ads, building the creative strategy behind growth on TikTok and Meta for consumer health brands.
Growth Marketer
Content Marketer
Growth and content marketer building DTC ads | O Positiv
Paid Media
United States
, 
Los Angeles
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Overview

Collins is a seasoned Growth and Content Marketer specializing in crafting conversion-driven direct-to-consumer ads. As the sole Creative Strategist at Opositiv, Collins played a pivotal role in the company's growth to a $1 billion valuation, revolutionizing the DTC landscape for women's health products on platforms like TikTok and Meta. Their strategic ad campaigns from 2022 to 2025 significantly impacted brand visibility and success.

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  • Consumer health brands scaling on TikTok
  • Companies needing conversion-driven ad creative
  • Women's health brands growing awareness
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Collins Elizabeth

I write and produce conversion-driven DTC ads, building the creative strategy behind growth on TikTok and Meta for consumer health brands.

Growth Marketer
Content Marketer

Collins is a seasoned Growth and Content Marketer specializing in crafting conversion-driven direct-to-consumer ads. As the sole Creative Strategist at Opositiv, Collins played a pivotal role in the company's growth to a $1 billion valuation, revolutionizing the DTC landscape for women's health products on platforms like TikTok and Meta. Their strategic ad campaigns from 2022 to 2025 significantly impacted brand visibility and success.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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