Christine is a seasoned expert in retention and lifecycle marketing with over 15 years of experience accelerating growth for DTC and omnichannel brands. Her expertise lies in crafting and executing comprehensive CRM strategies that leverage email, SMS, and push notifications to achieve measurable outcomes. Christine's leadership has driven significant increases in AOV, customer retention, and LTV by successfully steering CRM platform migrations, launching scalable subscription programs, and developing robust lifecycle frameworks.Her operational acumen ensures precise campaign execution, consistently delivering on time, within budget, and aligned with revenue targets. Christine excels at transforming customer data into actionable strategies through collaboration with product, analytics, and creative teams. She's a trusted mentor, fostering team growth while streamlining processes for long-term success. Christine's ability to merge strategic insight with tactical execution makes her a valuable asset, enhancing customer relationships and building impactful retention programs.