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Christina Melander

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100
/hr

ChristinaMelander

I run beauty PR and influencer programs — media relations, launch events, and creator partnerships that earn brands genuine coverage, not just mentions.
PR Director
Influencer Marketer
Beauty PR and influencer director driving awareness for global brands
Influencer, Affiliate & PR
United States
, 
New York
0 (0 Reviews)
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11-20

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ChristinaMelander

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Overview

Christina brings over a decade of experience in beauty PR and influencer marketing, having developed vital strategies for leading brands. Formerly a Director at a beauty PR agency, she expertly managed media relations, influencer programs, and nationwide events. Her work with brands like Dr. Brandt Skincare and Sol de Janeiro highlights her ability to drive significant results. For k-beauty brand Peripera, Christina secured digital placements amassing over 7.8 billion impressions and propelled the brand to become Amazon's #1 Best-Selling Lip Stain, ultimately leading to a partnership with Target.

Best Fit For
  • Beauty brands launching into the US market
  • Brands needing media coverage, not just posts
  • Companies planning a launch event
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Selected Freelancer:

Christina Melander

I run beauty PR and influencer programs — media relations, launch events, and creator partnerships that earn brands genuine coverage, not just mentions.

PR Director
Influencer Marketer

Christina brings over a decade of experience in beauty PR and influencer marketing, having developed vital strategies for leading brands. Formerly a Director at a beauty PR agency, she expertly managed media relations, influencer programs, and nationwide events. Her work with brands like Dr. Brandt Skincare and Sol de Janeiro highlights her ability to drive significant results. For k-beauty brand Peripera, Christina secured digital placements amassing over 7.8 billion impressions and propelled the brand to become Amazon's #1 Best-Selling Lip Stain, ultimately leading to a partnership with Target.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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