Christina is a Brand and Growth Strategist for Beauty & Wellness DTC brands building brand identities and growing them across Meta, TikTok, Email, and Substack. Christina helps brands: - Develop naming, positioning, messaging, and design direction - Create actionable brand strategy to roll out across channels - Craft compelling creative strategies for both paid and organic socials to drive growth - Dive deep into their audience to help better address their needs As the a former founder, she built her beauty brand from the ground up — becoming B Corp certified and launching across DTC, Amazon, TikTok Shop, and specialty retail all in less than a year. She ran the full commercial operation, spanning product development, brand strategy, and a multi-channel growth model that grew organic social following by 4x in 60 days and achieved 3x Amazon sales growth in a single month with zero paid budget. Christina also led brand strategy and consumer insights for global beauty clients including Unilever, L'Oréal, and Wella at Edelman and Deloitte Digital, and held a senior marketing role at American Express where she used card member data and analytics to drive spend at across CPG industries to bring 10x+ ROAS for clients. She brings a systems-level, data-driven approach to building consumer brands — one informed equally by boardroom strategy and 200+ logged dives (a story for another time). She knows how to balance creative freedom with operational rigor while designing scalable workflows, improving communication between teams, and ensuring creative excellence through structure and clarity. Christina is passionate about proving that high-performance beauty and genuine environmental responsibility are not a tradeoff.