Chrissy is an accomplished growth and retention marketing strategist with 13 years of expertise in scaling DTC brands. Her deep understanding of consumer behavior, backed by a Master’s in Psychology, enables her to craft data-driven strategies that boost customer LTV, reduce churn, and foster sustainable revenue growth.As the former VP of Marketing at HexClad, she led the charge for one of the fastest-growing cookware brands, managing a $100M+ revenue operation. Chrissy excels in coordinating cross-functional teams and currently partners with high-growth brands to align marketing execution and strategy, covering retention, paid media, and web channels. Her work with brands like Transparent Labs, Mugsy, and Dirtea showcases her skill in optimizing lifecycle strategies and driving significant business impact.Previously, as the Founder and Director of Marketing & Sales at Nova 3 Labs, she scaled the business through targeted campaigns and strategic vendor negotiations. At MGM, she served as Head of U.S. Marketing, overseeing remote teams and increasing revenue through innovative protocols and an affiliate program.