Chris O'Brien

I lead retention and CRM for consumer subscription brands, building the lifecycle and product marketing programs that raise lifetime value.

Chris brings over 17 years of expertise in retention marketing, CRM, and product marketing to prominent startups like Blue Apron, Birchbox, Grubhub, and Orbitz, significantly boosting e-commerce revenue and customer LTV. At Birchbox, he led strategies that increased average order value by 10% through targeted customer marketing programs and homepage optimization. At Blue Apron, he launched the Product Marketing & CRM teams, enhancing product rollouts and retention strategies to exceed growth targets. At Grubhub, Chris improved purchase frequency and ROI with innovative loyalty programs and streamlined processes, reducing email production time from over two weeks to just two days.