Chris Nguyen

I run user acquisition for consumer and tech brands, managing multimillion-dollar budgets and A/B testing my way to better return.

<p>With over ten years in Performance Marketing, Chris specializes in User Acquisition, managing multimillion-dollar budgets with a keen focus on optimizing ROI. He has driven growth across Finance, Gaming, Education, and more, using data-driven A/B testing to elevate campaign effectiveness. Notable achievements include reducing CPA by 60% and increasing ROI by 40% in eight-figure campaigns, and doubling monthly active users for the NerdWallet app with strategic app store optimizations.</p><p>Chris excels in paid social and growth marketing, having led Zendesk's UK and NORDICS campaigns to become its second-largest globally by reducing CPMQL by 50% and increasing ROAS by 120% on LinkedIn. His expertise in vendor negotiations and strategic optimization make him a valuable asset in propelling brand growth and engagement.</p>