I’m a performance marketing strategist and founder of a growth consultancy helping ecommerce and consumer brands scale through stronger paid media strategy, measurement clarity, and creative testing systems.

My work focuses on building the frameworks behind performance; not just managing campaigns. I support founders and marketing teams with channel strategy, and execution across Meta, Google, TikTok, and Amazon ( where applicable), attribution structure (GA4, Triple Whale), CAC forecasting, and scalable testing roadmaps that improve efficiency and decision-making.

Brands typically bring me in when they’re preparing to scale spend, diagnosing performance issues, or looking to create a clearer operating structure across their marketing ecosystem.

The goal: turn complexity into a repeatable growth system.