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Cedric Penders

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200
/hr

CedricPenders

I run operations for DTC brands as a fractional COO — supply chain, P&L discipline, and the scalable systems that let you grow past $1M without chaos.
Chief Operating Officer
Chief Marketing Officer
Fractional COO scaling DTC brands from $1M to $100M+
Operations & Supply Chain
United States
, 
San Diego
0 (0 Reviews)
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1-10

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/month

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Overview

Cedric is a seasoned Operator specializing in scaling DTC brands with revenues from 1 million to over 100 million. With a decade of leadership experience, he excels in managing consumer and lifestyle brands by focusing on strategic growth marketing, scalable operations, and efficient P&L management. Currently a fractional COO at a leading Amazon agency, Cedric is on track to achieve 100% growth by 2025 through process improvement and team structuring. His notable achievements include 100% YOY revenue growth at Selk'bag and optimizing global operations at the RIDGE. Cedric is adept at structuring companies to maximize growth and efficiency, leveraging his management consulting background and entrepreneurial approach.

Best Fit For
  • DTC brands scaling past $1M without systems
  • Founders drowning in day-to-day operations
  • Brands needing supply chain and P&L discipline
Notable Experience
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Amazon Seller Central
Zendesk
WooCommerce
Shopify
Asana
Canva
Figma
Google Analytics
Excel
Gorgias
Klaviyo
Monday
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Project Management
Performance Marketing
Marketing Strategy
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Management
Leadership
Growth Strategy
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Amazon E-Commerce
Digital Marketing
Digital Strategy

Apparel & Accessories
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Pet Supplies

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Cedric Penders

I run operations for DTC brands as a fractional COO — supply chain, P&L discipline, and the scalable systems that let you grow past $1M without chaos.

Chief Operating Officer
Chief Marketing Officer

Cedric is a seasoned Operator specializing in scaling DTC brands with revenues from 1 million to over 100 million. With a decade of leadership experience, he excels in managing consumer and lifestyle brands by focusing on strategic growth marketing, scalable operations, and efficient P&L management. Currently a fractional COO at a leading Amazon agency, Cedric is on track to achieve 100% growth by 2025 through process improvement and team structuring. His notable achievements include 100% YOY revenue growth at Selk'bag and optimizing global operations at the RIDGE. Cedric is adept at structuring companies to maximize growth and efficiency, leveraging his management consulting background and entrepreneurial approach.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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