Catherine P

I build and grow affiliate programs for consumer brands, working from both the affiliate side and the brand side of the relationship.

<p>Catherine is the Founder of IOA Brands, where she expertly leads a team in partnership marketing, specializing in affiliate program growth for both emerging and established brands. With over six years in the affiliate and influencer marketing space, she leverages her unique perspective from both the affiliate and brand sides to create performance-driven strategies that foster measurable growth.</p><p>Holding a Master’s degree in Management from Harvard, Catherine has built a $3M+ annual investment program by managing over 1,200 creators. She excels in the lifecycle management of influencer partnerships, enhancing revenue and improving CAC efficiency through innovative structures and cross-functional collaboration to deliver impactful campaigns.</p>