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Catalina Leyva

$
250
/hr

CatalinaLeyva

I help DTC brands launch and scale on TikTok Shop, then keep those customers with lifecycle email and SMS that turn first orders into repeat revenue.
Head of Retention
Affiliate Marketer
E-Commerce Manager
Retention and social commerce lead scaling DTC brands on TikTok Shop
Retention & CRM
United States
, 
West Palm Beach
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CatalinaLeyva

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Overview

With over 7 years of expertise in retention and social commerce, Catalina excels in driving e-commerce growth through data-backed strategies. At MaryRuth Organics, she led the TikTok Shop launch, generating over $50 million in its first year, and orchestrated a $5 million Super Brand Day campaign through targeted, performance-driven creatives. As Customer Retention Manager, her lifecycle strategies across multiple channels boosted monthly revenue by over $2 million and increased mobile revenue by 150%. At Zero Gravity Marketing, Catalina enhanced average open rates to 65%, consistently delivering substantial email and SMS revenue for diverse eCommerce clients.

Best Fit For
  • Supplement and wellness brands launching TikTok Shop
  • DTC brands with strong acquisition but weak repeat rate
  • Social commerce brands scaling past year one
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Amazon Seller Central
Canva
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A/B Testing
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TikTok Shop

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Catalina Leyva

I help DTC brands launch and scale on TikTok Shop, then keep those customers with lifecycle email and SMS that turn first orders into repeat revenue.

Head of Retention
Affiliate Marketer
E-Commerce Manager

With over 7 years of expertise in retention and social commerce, Catalina excels in driving e-commerce growth through data-backed strategies. At MaryRuth Organics, she led the TikTok Shop launch, generating over $50 million in its first year, and orchestrated a $5 million Super Brand Day campaign through targeted, performance-driven creatives. As Customer Retention Manager, her lifecycle strategies across multiple channels boosted monthly revenue by over $2 million and increased mobile revenue by 150%. At Zero Gravity Marketing, Catalina enhanced average open rates to 65%, consistently delivering substantial email and SMS revenue for diverse eCommerce clients.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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