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Carrie Lyman

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150
/hr

CarrieLyman

I art-direct and design digital experiences for luxury and lifestyle brands, from campaign shoots to the quiz and consultation flows that convert.
UI/UX Designer
Graphic Designer
Creative Director
Digital art director and UI/UX designer | L'Oréal, Coach, David Yurman
Creative
United States
, 
New York
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Available
11-20

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CarrieLyman

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Overview

Carrie is a skilled digital art director and UI/UX designer with a robust portfolio spanning top-tier brands. She has crafted compelling creative campaigns for David Yurman, directed photo shoots for Saks Fifth Avenue, and led UI/UX design for L’Oréal’s DTC initiative, Color&Co, optimizing key user experiences like their quiz and consultation services. Her expertise also extends to eCommerce and lifestyle brands such as CorePower Yoga, Coach, and Bloomingdale’s, making her a versatile asset for freelance design projects.

Best Fit For
  • Luxury brands launching a DTC experience
  • Brands needing quiz or consultation flows
  • Companies coordinating campaign and site design
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Selected Freelancer:

Carrie Lyman

I art-direct and design digital experiences for luxury and lifestyle brands, from campaign shoots to the quiz and consultation flows that convert.

UI/UX Designer
Graphic Designer
Creative Director

Carrie is a skilled digital art director and UI/UX designer with a robust portfolio spanning top-tier brands. She has crafted compelling creative campaigns for David Yurman, directed photo shoots for Saks Fifth Avenue, and led UI/UX design for L’Oréal’s DTC initiative, Color&Co, optimizing key user experiences like their quiz and consultation services. Her expertise also extends to eCommerce and lifestyle brands such as CorePower Yoga, Coach, and Bloomingdale’s, making her a versatile asset for freelance design projects.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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