Carmel Segal

I scale online brands through paid social, building the ad strategy and creative testing that grow revenue while improving conversion rates.

Carmel is a highly skilled Paid Advertising Strategist with over a decade of experience in scaling online brands through impactful paid social campaigns. Her work with notable brands such as Ridge Wallet and Tru Niagen showcases her ability to drive significant business growth and optimize conversion rates. At Ridge Wallet, she achieved a $100k/day run rate during a Father's Day promo, and at Tru Niagen, she reduced CPA drastically while quadrupling daily spend. Carmel excels in developing customer acquisition strategies and increasing client revenues, evidenced through a 40% YoY revenue growth for Spoonful of Comfort. Her expertise spans various industries, including crowdfunding, DTC, and emerging technologies, where she employs a data-driven approach combined with creative insights to maximize performance across channels like Meta and TikTok.