Carly Dahlen

I lead brand growth for digital-first startups and omnichannel companies, building the strategy and the eCommerce execution behind it.

<p>Carly brings over 15 years of expertise in leading brand growth for digital-first startups and mid-sized omnichannel companies, with significant contributions to brands like Ruggable, Fabletics, IPSY, and Beyond Yoga. As a versatile brand marketer and e-commerce manager, Carly excels in creating and executing strategic visions that enhance brand loyalty and growth across various channels.</p><p>In her role at Fabletics, Carly led the successful launch of the Demi Lovato collaboration, optimizing CPA efficiency and expanding audience demographics. At Ruggable, she orchestrated the Target wholesale launch, achieving strong sales and engagement metrics. She also propelled Beyond Yoga's category expansion efforts, driving substantial revenue increases and year-over-year growth. Carly's strategic insights and leadership consistently unlock new opportunities and foster long-term brand success.</p>